Mark Allen - STUDENT WORK // ADVERTISING

THE TEMERLIN CREATIVE PROGRAM AT SMU

Despite the small size of our creative program (30-35 students) as compared to those at large state universities and portfolio schools, we punch well above our weight class in many of the world's top advertising and design competitions. Our students' work has been consistently and increasingly recognized for creative excellence in nearly every venue the industry values: The One Show, the Clios, Communication Arts, Lürzer’s Archive, Graphis, the American Advertising Awards, Adweek, Applied Arts Magazine, Ads of the World and others. Such honors have paved the way for our students to work for many of the world’s most recognized brands and agencies: Apple, Nike, Wieden+Kennedy, Google, Chiat\Day, BBDO, Anomaly, Ogilvy, Droga5, Mischief, and many more. Below is just a small sampling of their work.

WAFFLE HOUSE / "YOUR HOUSE AWAY FROM HOME"
Megan Ferm and Brooke Betik

Everyone's favorite late-night diner. The sign is iconic and unmistakable—a beacon to the road-weary and hungry. The food is simple, the staff is friendly, and the patrons? Well, they're all over the map, too. Truck drivers taking a break on a long, cross-country haul; college students cramming for an exam; young lovers in the middle of a make-out session; veterans sharing war stories; concert-goers refueling after an epic show. There's always something to see here because everybody's somebody at Waffle House.

[Young Ones Merit / Gold Addy / Graphis Silver]

LEGO / WHEN DID YOU STOP BUILDING?
Elizabeth Skrmetta and Ethan Rios

LEGO has always been known for celebrating the imagination of children, but the brand has several new product lines for adults. Here they challenge the “kids” who grew up, let life get in the way, and lost touch with their creativity.

[ 2 Silver Clios / Young Ones Gold / Gold National ADDY / Graphis Gold / Published in Communication Arts ]

ANTI-VAPING (PSA) / TRUTH INITIATIVE
Spencer Hogan, Bella Mac, and Allie Weinstein

How do you get an entire generation that rejected cigarettes to take up smoking again? Easy... add fruity flavors to distract them from the fact that there are thousands of vape-related hospitalizations every year. Don't take the bait.

[ Silver National ADDY, Graphis International New Talent Annual ]

NAIR FOR MEN
Ethan Rios

[ Gold National ADDY / Graphis International New Talent Annual Silver]

LIGHT PHONE / THE PHONE FOR HUMANS
Natalie Castillo & Tessa Conti

We’re losing ourselves to our devices. But what if your phone came with only what you need?... calling, texting, maps, music, and a personal hotspot. Everything you need, and nothing you don’t.

[ Graphis International New Talent Annual Gold / ADDYs Gold, Best of Show and Special Judge's Award]

LETTERBOXd
Alexa May & Anika Crouser

Letterboxd is a social platform that brings film fans together to talk about different movies.

[ Bronze Clio / Young Ones Merit ]

FIX-A-FLAT
Ricky Funes

[ Gold National ADDY ]

WHEN NURTURE CALLS / PUBLIC BREASTFEEDING (PSA)
Jonathan Wenske and Kris Haro

After a rash of news stories about nursing mothers being told to feed their babies in the bathroom or leave the establishment, I tasked my students with bringing attention to this problem. But I never could have predicted just how big of a stir their work would cause by simply asking the question: "Would you eat here?"

Featured in the following venues: Adweek, USA Today, Cosmopolitan, Elle, The Today Show, the New York Daily News, The Daily Mail, D Magazine, the Houston Chronicle, the Fort Worth Star Telegram, Huffington Post (US and UK), Parenting Magazine, Yahoo! News, Refinery29 (Vice Media), Fox News, KERA News, Bustle, Behance, CBS News, and others.

L'Oréal Sublime Bronze Self-tanner
Morgan Martinez and Blake Lyster

Poking fun at failed self-tanner results with a nod to Pantone.

PAY YOUR INTERNS (PSA) / THE ONE CLUB FOR CREATIVITY
Palmer Beldy and Grace Peek

The Paid Internship Pledge is an initiative from The One Club for Creativity, the world's foremost nonprofit organization that supports the global creative community in all aspects of advertising and design. The Pledge encourages companies to stop the age-old practice of unpaid internships. “Paying” interns with “experience-for-their-résumés” sounds like a reasonable proposition, but since students can't pay their bills with "experience," many students can't afford to take an unpaid internship unless they take on a second job. This is not only ethically questionable, it also compounds the ad industry's diversity problem.

I assigned the Paid Internship Pledge as a mock client to two students in my Advanced Portfolio class. I was so happy with the final product that I sent the campaign to the One Club to get their thoughts on the work. Within hours, the CEO of the organization, Kevin Swanepoel, responded saying that they would love to actually use the work as their official campaign to promote the Pledge initiative to the thousands of agencies and creative advertising professionals in their international network. Weeks later, the campaign went live on the One Club’s website, along with a big write-up about my students' career plans and experience as students at SMU.

Read the One Club's feature article at the link below:

https://www.oneclub.org/articles/-view/pay-your-interns?utm_campaign=Monday%20Fuel&utm_medium=email&_hsmi=210373896&_hsenc=p2ANqtz-9PZN8ZDGbeUgy-AAi8_o6AMNDCRTytyWrrgRsDeNtjROlsYjNbXtvlGgKRRGp_QQ2BFsCWS-C39eSqaLusXto-jm5tlQ&utm_content=210373896&utm_source=hs_email

Temerlin Advertising Institute / Creative Program Recruitment POsters
Tessa Conti

Developing a recruitment campaign for your own advertising program would be a difficult project for any first-year student since they're still so new to it. But this student did a fine job and was widely recognized for her efforts in several student competitions: The Student One Show/Young Ones and the American Advertising Awards (Local and District). The assignment: to attract pre-majors with relevant, specialized skills sets (e.g., writers, painters, stand-up comics, storytellers, filmmakers and other creative misfits), as well as potential double-majors in other departments at SMU that have a connection to advertising (Art, Business, English).

"MUSIC IS INSTRUMENTAL" / VH1 SAVE THE MUSIC (PSA)
Tiffany Giraudon and Caroline Moss

Budget cuts have hit poor school districts hard. And since STEM subjects are all the rage right now, 1 in 8 schools have had to scrap their music programs. VH1's Save the Music Foundation helps kids, schools, and communities discover their full potential by promoting music as an integral part of a good education.

QUADPAY / INDULGE YOURSELF
Natalie Castillo

[ Graphis Silver / Published in the Applied Arts Advertising Annual / Shortlisted for Clios and Communication Arts ]

23andme / THE STORY OF YOU
Meredith Welborn and Luke Lockwood

Direct-to-consumer DNA test that provides clues to the story behind your ancestry.

[ Silver National ADDY / Published in the Applied Arts Advertising Annual ]

SKOUT's HONOR / PET ODOR ELIMINATOR
Helena Hargraves

[ Silver National ADDY / Graphis International New Talent Annual Silver ]

ALL TERRAIN POISON IVY RELIEF CREAM / FIGHT NATURE WITH NURTURE
Grace Peek

[ Graphis Silver / Silver National ADDY / Young Ones Shortlist ]

FATHER JOHN'S COUGH SUPPRESSANT
Allie Hartman and Dyala Ashfour

Old school cough syrup made with cod liver oil and black licorice. It tastes terrible, but really works.

[ Young Ones Merit / National Student Show Best Copywriting ]

MIRALAX / CONQUER CONSTIPATION
Sophie Heidenreich and Emily Elhilow

[ Gold National ADDY / Young Ones Merit / Graphis Silver / Applied Arts Advertising Annual / National Student Show Best Copywriting ]

SMART SWEETS

Roshan Gupta & Kayla Hanrahan

[ Gold National ADDY + Judge's Choice / Applied Arts Advertising Annual / Young Ones Shortlist ]

AT&T "IT CAN WAIT" / TEXTING-AND-DRIVING PSA
Wolffe Bonewell & Sophie Heidenreich

Texting and driving is bad for everyone—well... almost everyone.

[ Graphis Silver / Published in the Applied Arts Advertising Annual / Young Ones Shortlist ]

GRAVITY BLANKET PODCAST / BORE YOURSELF TO SLEEP
Daniel Heard and Isabella Montague

Ads for weighted blankets are not hard to find, but none of them actually help you fall asleep. So instead of turning to traditional media, the solution here is a podcast featuring a list of listening options that actually work with your Gravity weighted blanket in helping you catch some Zzz's (by boring you to sleep). The podcast content points listeners to the product and the product packaging points customers to the podcast.

LODGE CAST-IRON SKILLETS
Caroline Soja and Ceci Luther

[ Communication Arts Published + Award of Excellence / Graphis Silver / Silver National ADDY / Shortlisted for Clios and Young Ones ]

HEARING LOSS ASSOCIATION OF AMERICA (HLAA)
Ethan Rios, Thida Sok and Ra Kazadi

EASY CHEESE / EASY AS ONE, TWO, SQUEEZE
Atenas Vijil Asfura

[ Silver / Graphis International New Talent Annual ]

GABB WIRELESS / SMARTPHONES FOR KIDS
Helen Cheever

Gabb offers simplified phones with a limited number of apps so that parents can communicate with their children without exposing them to all of the negative effects that usually come with smartphones: screen addiction, mature content, social media, cyber-bullying, etc.

[ Best Copywriting National Student Show / Young Ones Shortlist ]

DAD GRASS
Sam Zimmerman and Sarah Scambray

Low dose hemp joints for anyone who wants to unwind without totally checking out. This new market is saturated with psychedelia, stoner tropes, and bad puns. So we decided to take the high road.

[ Graphis International New Talent Annual Gold / Young Ones Shortlist ]

RING VIDEO DOORBELL / WE'VE GOT YOUR BACK AT THE FRONT DOOR
Ra Kazadi

[ Graphis International New Talent Annual Silver / Young Ones Shortlist ]

DUNGEONS & DRAGONS / KNOW THE WARNING SIGNS
Siena Marek and Olivia Porsch

[ Young Ones Shortlist ]

TRUST & WILL / AFFORDABLE ONLINE ESTATE PLANNING
Elizabeth Skrmetta and Charlotte Jernigan

FIGHT THE NEW DRUG
Meriel Upton

Fight the New Drug is a non-religious, non-legislative, non-profit organization raising awareness about the effects of pornography based on scientific evidence and sociological research. This campaign avoids making the usual judgments by simply asking the question: Can you tell the difference between porn and non-porn? As it turns out, the answer is very often "No." And sometimes, it makes a big difference.

[ Graphis International New Talent Annual / Silver ]

APARTMENTS.COM
Maggie Daly and Wolffe Bonewell

DR. SCHOLL'S HEEL INSERTS / FOR YOUR MOST VICIOUS PAIR
Dyala Ashfour / Brie Bernstein

[ CMYK Magazine #59 / Young Ones Merit ]

ORVILLE REDENBACHER POPCORN / MOVIES ARE BETTER WITH ORVILLE
Liz Arteaga

Whether at home or at the theater, popcorn and movies belong together.

IMDB.com and NETFLIX INTEGRATION
Since popcorn is an indispensable part of the movie experience, it only makes sense that you'd find Orville Redenbacher among other leading actors on the movie facts website IMBD. Orville also gives movie-night recommendations on Netflix.

ORVILLE'S ICONIC GLASSES—IN 3-D
Orville will sponsor summer blockbusters where movie-goers receive a special 3-D pair of his iconic specs with a dashing bow tie to match. The packaging encourages fans to share pics of themselves wearing the geeky gear with a hashtag that piggybacks on the buzz around the film. Ex: #Orville3D #Marvel #Avengers

ORVILLE'S PERFECT-POP APP
No more guessing; no more un-popped kernels; no more over-cooked popcorn. Just set the timer and tap the start button on the microwave and app. The app detects the sound of the popcorn kernels popping and alerts the user at the exact moment the popcorn is ready. Once again, Orville reinforces his reputation as the perfect movie companion.

ROOMBA ROUNDUP
Jonathan Wenske

Participants in this activation event get to "feed" a family of roaming Roombas with synthetic versions of common household debris from iRobot branded feed bags (petting zoo style). Each room/quadrant features a different room of the house, flooring type, and Roomba model.

WAFFLE HOUSE / GRITS & CHARM
Katherine Dawson

This campaign is the result of students who interviewed and photographed actual Waffle House employees at locations across Texas and Oklahoma.

PETPLAN / PET HEALTH INSURANCE
Allie Hartman

[ CMYK Magazine #59 / Lürzer's International Archive, 18 vol. 2 ]

GALAXY DRIVE-IN THEATER
Jonathan Congdon

There's a lot of great things about this old school drive-in, but one of the best things is that you get two movies for the price of one.

PILL PACK / MEDICATION SIMPLIFIED
Tiffany Giraudon and Caroline Moss

THE SELF CONTROL APP
Kell Klopp

You have a big test that you absolutely must study for. Or you're trying to unplug for a much-needed vacation. But there they are—your favorite apps, social media, and websites—tempting you, distracting you, calling out to you! And no matter what you do, you can't seem to put your phone down. Enter Self Control—the app that allows users to totally lockdown access to certain apps and websites for a specified time.

EPIC / ORGANIC MEAT SNACKS
Helen Rieger and Tiffany Giraudon

[ CMYK Magazine #59 / Lürzer's International Archive, 18 vol. 3 ]

BRITA WATER FILTER / WHAT YOU CAN'T SEE MAY HURT YOU
Michelle Ruiz

One of these things does not belong here—but can you find it?

BEST ON THE BLOCK / HOLIDAY LIGHTING SERVICES
Isabella Montague

Every year 12,000 people are treated for injuries sustained while installing Christmas decorations. This Christmas card campaign combines lines from classic holiday songs and not-so-merry trips to the hospital.

MILKBONE / MINT-FLAVORED BRUSHING-CHEWS
Sharese Rivait

They say dogs have cleaner mouths than humans, but most humans don't drink from the toilet or lick their nether-regions.

[ Graphis International New Talent Annual Gold ]

DEATH WISH COFFEE / DANGEROUSLY CAFFEINATED
Wade Burton

GRAMMARLY
Kell Klopp and Allie Hartman

The popular online grammar and spell-check tool is also an essential part to landing a new job.

[ National Student Show / Best Copywriting ]

KONG CHEW TOYS / A LOT TO CHEW ON
Kell Klopp and Megan Cruikshank

What do dogs think about? It's hard to say, but it's a lot to chew on.

[ Lürzer's International Archive, 20 vol. 1 ]

P3 Protein snack PACKs
Gaëlle Gachelin and Anna Rose Corell

Healthy, convenient, snack-sized packages of meat, cheese and nuts.

COSTCO
Gaëlle Gachelin and Anna Rose Corell

There's been a lot of talk about the end of the world lately. But regardless of how, if, and when it happens, Costco is the place to stock up for Doomsday or everyday.

MILwaukee TOOLS
Liz Arteaga

The tools for hardworking professionals who know how to get the job done.

JOHN DEERE RIDING LAWNMOWERS
Victor Pallatto

WINCHESTER AMMUNITION
Clay Zamperini

WAGNER PAINT SPRAYERS
Diego Nava

3M LINT-ROLLERS
Caryn Jendro

NeutroGena Sunless TANNING
Ryan Jones and Josie McClemore

Trugreen Lawn Services
John Holliday

TruGreen "Lawn Swatches" placed in the paint departments of home improvement stores like Lowe's and Home Depot, where shoppers are likely to also be thinking about their lawn care.

STEINWAY PIANOS
Ryan Jones, Josie McClemore, and Andy Stewart