Pizzeria Testa is a critically-acclaimed authentic Neapolitan pizzeria that I helped launch in Frisco, Texas, with a second location now open in Dallas on Lower Greenville. I was responsible for all creative elements: initial brand strategy, identity system, website, apparel, uniforms, menus, signage, packaging, promotional items, business cards, letterhead, envelopes, and various other collateral. With the exception of the beautifully rusticated hand-painted sign that I designed for the outside of the building, most of the pieces that I originally created for Testa have now been replaced (just in case you visit today). The pizza is still great, though!
